Musical.ly users opened their phones to a surprise today as they found the application replaced with a new logo and name: TikTok. The app was acquired by Chinese company ByteDance in November 2017, which absorbed Musical.ly into its own TikTok app today. Existing Musical.ly users have been migrated over to their new TikTok accounts, that have been updated with a new interface but nonetheless retains the core feature of both apps: short-form videos approximately just a few seconds.
Teen karaoke app Musical.ly, that have just reached a milestone of 100 million monthly active users, is a component of ByteDance’s larger technique to break into the US market. In the first quarter of 2018, free tiktok followers was the world’s most downloaded iOS app, in accordance with a study from US research firm Sensor Tower. TikTok will remain a standalone app in China, where it operates as Douyin and boasts over 300 million monthly active users. You might have even seen Douyin clips floating around before: maybe as the “Karma’s a bitch” makeover meme that went viral earlier this year, or news of Peppa Pig getting banned from your platform as a result of her status being a “subversive gangster icon.”
Some Musical.ly users are welcoming the modifications, while others are debating the best way to identify themselves going forward: musically has become “tik tok” but i will almost always be a muser. not a clock. With Vine successor v2 “postponed indefinitely,” TikTok appears like the nearest thing we’ll get to having Vine back. But although Musical.ly and TikTok are both platforms for sharing 15-second videos, TikTok will likely be missing an essential part in the Musical.ly history, which had been built on teens lip-syncing and dancing to music. All the features to create karaoke videos are still there, but rebranding the app with a brand new name and forcing the existing Musical.ly users to migrate to a different platform is a move that could alienate the initial community. It’ll be as much as the teens to decide whether TikTok’s popularity in China will translate to success in america.
The newest app will retain the most famous highlights of both platforms and existing users could have their account, content and fan base automatically migrated for the new TikTok app, that will use a new brand name and interface. The brand new app includes upgrades like a “reaction” feature which allows users to react to friends’ videos straight from the phone and enhanced creative tools, the business said in a statement on Thursday.
“Musical.ly recently reached a new milestone of 100 million monthly active users and that we are excited to enter into a brand new chapter,” said Alex Zhu, co-founder of Musical.ly and senior vice-president of TikTok. “Combining Musical.ly and TikTok is actually a natural fit due to the shared mission of both experiences – to produce a community where everyone could be a creator.”
TikTok is actually a short-video sharing platform where users can watch and provide quick videos using music, stickers and animations as effects. It had been by far the most downloaded non-game app in the Apple app store globally within the first quarter of 2018, reaching 45.8 million downloads, based on Sensor Tower, the San-Francisco-based mobile app research firm. The China ydpfbm of TikTok, called Douyin, will stay as a stand-alone app.
In addition to the new app, TikTok is launching a number of new creator programmes to supply users with technical support, performance insights and assistance with growth strategy. Additionally it is launching a brand new safety centre, “to build a web-based experience that feels safe and welcoming,” in accordance with the statement.
Most popular iPhone app Tik Tok hits 150 million daily users in China. Although messaging continues to be the dominant activity in China on mobile, users get more than tripled the time they spend watching short videos within the last year, based on the China Internet Report co-authored through the South China Morning Post, Abacus and 500 Starups.The quantity of monthly active users for short video apps in China, where Douyin competes along with other platforms such as Tencent Holdings-backed Kuaishou, doubled in 2017 to 414 million, in accordance with the report. The market, however, has faced a crackdown on content deemed “vulgar” by Chinese authorities and rising interest in more privacy controls to safeguard minors.