Wendy’s expanded its 4 for $US4 deal to incorporate eight options. The new deal comes as fast-food chains compete to get the lowest prices. McDonald’s rolled out a new value menu this week, while Taco Bell expanded its own dollar menu. Wendy’s is joining the fast-food battle for bargain-shopping customers. The fast-food chain announced this week it is growing its 4 for $US4 bundle deal. Within the deal, customers pick from one of eight entrees and pair it with chicken nuggets, a small fry, along with a drink for $US4.
The entrees included in the deal would be the Double Stack, Crispy Chicken Sandwich, Grilled Go-Wrap, Jr. Bacon Cheeseburger, Crispy Chicken BLT, Jr. Cheeseburger, Spicy Go-Wrap, and Jr. Cheeseburger Deluxe. The offer comes at any given time when fast-food chains are slashing prices to compete for customers searching for deals inside the new year.
Wendy’s is giving away free cheeseburgers each day throughout the month. To get eligible, customers must purchase another item from the menu making use of the chain’s app. The offer allows them to redeem one burger per person per day. Fast-food chains are increasingly depending on deals to entice lower-income shoppers to stores. In 2018, Wendy’s expanded its 4-for-$US4 bundle deal, Taco Bell doubled upon its $US1 menu, and McDonald’s debuted its new $US1 $US2 $US3 menu.
Wendy’s is giving away free Dave’s Single cheeseburgers every single day throughout the month. To be eligible, customers need to purchase another item through the menu using its app. The offer can be used once per day. Wendy’s says this month-long burger binge is at celebration of National Cheeseburger Day on September 18. However, fast-food chains are increasingly being compelled to lean on deals to win over customers.
As a result, there has been a flurry of offers and discounts across the industry recently. In 2018, Wendys prices expanded its 4-for-$US4 bundle deal, Taco Bell doubled on its $US1 menu, and McDonald’s debuted its new $US1 $US2 $US3 menu. Wendy’s CEO told CNBC earlier this month that the is partly due to stagnating wage growth among its lower-income American customers.
“About 40 % in our people are $US45,000 and under from earnings bracket,” CEO Todd Penegor told CNBC. “And they’re not engaging in the true wage growth for the extent of the remainder of the consumer base.” Value is considered the top reason to go to a fast-food chain, according to a UBS Evidence Lab survey distributed to investors in March. According to the survey, the increased exposure of value is among necessity. Having “less free spending money lately” and chains being “too expensive” were the top two npjyce that customers cited for eating in a particular chain less often.
Wendy’s is spending $30 million to shrink the dimensions of the chickens utilized to make the fillets in the sandwiches and salads responding to customer complaints concerning the rubbery texture of the chicken products. The fast-food chain has been dealing with suppliers over the past couple months to lessen its average chicken size by as much as 20%, the organization told Business Insider.
The meat from the smaller chickens tastes better and customers rate it as more tender and flavorful, based on Gail Venrick, senior director of protein procurement for Wendy’s. “It’s regarding the texture and how juicy it is actually,” Venrick said from the change. The brand new fillets started rolling out in restaurants recently, and are available at all restaurants at the end in the second quarter.