Pancheros Mexican Grill has announced the launch of a new brand campaign emphasizing its fundamental differences from other fast-casual Mexican concepts: its fresh-pressed tortillas, perfectly-mixed burritos and fan-favorite queso.
“This campaign is definitely the first truly integrated campaign we’ve produced that really targets exactly what makes the manufacturer different. For a person that’s never tried Pancheros, it highlights the new-pressed tortilla, mixing an ideal bite and our amazing queso. For our fans, it’s a great reminder of why they love Pancheros,” said Ryan Murrin, vice president of advertising and franchise development at Pancheros. “The campaign concept is actually a fresh new take on the brand personality and was created to become social and digital first, where our fans are.”
Produced by Planet Propaganda, a Madison, Wisconsin-based design and advertising agency, in conjunction with Panchero’s in-house marketing team, the campaign embraces Pancheros’ “IT” factors, leaning into its key differentiators through several content tailored for TV, video, social media marketing, digital marketing and audio channels.
“Our company is excited for incorporating Tofusada on the menu,” said Rodney Anderson, president of Pancheros Mexican Grill. “We love hearing from the fans and jumped at the chance to locate a vegan protein option that even our meat-eating customers will like.”
Founded in 1992, Coralville, Iowa- based Pancheros Mexican Grill is a quick-serve, fresh- Mexican franchise that serves its signature fresh-pressed tortillas loaded with the freshest, highest- quality ingredients. Burritos are customized and mixed with “Bob the Tool” to obtain every ingredient in each bite. Together with their tasty burritos, the menu comes with quesadillas, tacos, burrito bowls, and salads. Pancheros currently has 65 locations in the usa and also the company plans to have 75 restaurants open throughout the country at the end of 2015. For more information, visit http://www.pancheros.com.
Recognized for its fresh-pressed tortillas and proprietary way of mixing burrito ingredients, Pancheros announced today its 2018 intends to conquer cravings in a number of new key markets as well as bring additional franchise locations to markets surrounding the communities where it has already garnered local burrito loyalty.
“We’re perfecting the burrito. Fresh ingredients, customized for every guest, and evenly mixed through the burrito – that’s what sets us apart. When you go to a Pancheros location, tradition is out the window,” said Rodney Anderson, who founded Pancheros right from college in 1992 and has successfully grown it to 70 locations. “Pancheros isn’t a burrito restaurant; it’s a gbwyub built upon the best-tasting burritos inside our category. To us, growing the manufacturer doesn’t just mean adding more locations to the list. It’s the opportunity to grow our culture using the right people who share our belief that you don’t need to sacrifice quality for convenience.”