Nearing the end of 2016, Google started letting webmasters know about impending changes to their internet search engine ranking system that would have influence on how sites would be viewed in 2017. To continue to rank well in 2017, websites will need to hit certain additional criteria. In this post, I discuss these key new changes that will impact your website’s organic Search engine optimization rankings within the Google Search Engine.
The first item on the list is the one about ensuring that your site has a published SSL certificate in place. Now, so far as Internet search rankings go, you will start to be penalized if you do not come with an SSL certificate set up on your site.
One of the primary moves in this regard already now in place, is the fact unless you come with an SSL certificate on the site, the Google Chrome browser will insert and exclamation mark “!” on the URL line to let a possible page viewer remember that the website has not been secured. Clicking on the exclamation mark brings up the specifics from the security infraction. This new item is now already in position on the browser using the January 2017 Chrome “56” browser update.
SSL certificates are not a significant expense these days and also you can have them put in place for only about $26 per year if you are not running an e-commerce site and approximately $70 or so if you are. Google is extremely interested in customers being protected because they visit websites directed by Google and they want to make certain that customer data entered on these sites is encrypted as well as a person’s information is kept safe. In this regard, they will therefore be penalizing “organic search-wise” those websites who have not put an SSL certificate in position. So, if being found by Google organically is important to you, this can be a step you need to take with your site.
Next on the agenda is popup adds on webpages, particularly on cellular devices. Google customers find adds that popup on webpages they visit to be very obtrusive and annoying and Google continues to be hearing their complaints. Google has found that popup adds often can cover an entire screen over a mobile device and can even be hard to get rid of. So now as Googlebot crawls your webpages and in particular, your mobile webpages, remember that they will be looking on popup adds with disfavor along with your page is going to be penalized if popup adds are found.
Google’s move here is because are wanting to deliver quality content with their search and “AdWords” customers on the part of their advertisers. They may be on the search for quality content pages to serve up – not “Fluff” pages whose primary purpose is always to popup an increase sell something. Advertising on the web will almost certainly begin to change because of this new search engine ranking requirement if you are seeking to be found and also you currently run popups on the pages, you will end up wanting to start doing some rework on these pages. Do standard advertising through key phrases links and hyperlinked images on pages instead – Google will reward you because of it rather than penalizing you.
Another change needed for 2017 will see lots of people scrambling to improve their internet site design architectures. Almost half of all the Internet access these days is done by mobile devices including tablets.
In a recent study done by a Google subsidiary company, it absolutely was found that this average load time for a webpage on a mobile device remains sitting at about 19 seconds to load. This same study shows that mobile phone users on the other hand have only an attention span for page loading of around 3 seconds. After 3 seconds, over 53% of users abort meaning slow-loading mobile pages that Google currently sends customers to via their search engine and on the part of their AdWords advertisers, are certainly not getting loaded.
So situations are changing. Google presently has setup an entirely separate online search engine “page indexing” database in their system for mobile webpages. The loading sweet-location for a page is 2-4 seconds and if your mobile page takes longer to load than this as it is getting crawled by Googlebot, Google can make note of this as well as your page will not be showing up inside their search engine rankings for users before you can get this fixed.
With over 50% of all website interactions now coming from mobile, it has the potential of cutting your total website visitors by almost half once your pages happen to be flagged by Googlebot for being slow loading – not that mobile was working for you anyway with approximately 53% of individuals clicking off before your page ever got loaded in the first place.
In reality, many WordPress theme providers are now scrambling to construct and market as add-ons to existing WordPress customers “Mobile-Friendly” website components. The jury remains on these however concerning whether or not they sfherw be able to get down to the 2-4 second page loading time “sweet-spot” requirements now being necessary for Google.
To hit loading times that are consistently this fast, will virtually require the making of “natively coded, responsive” webpages which do not use widgets for any sort. And even enough time take to convert the content of an existing fat page right into a fast loading, content filled mobile page needs time that may still keep your page out from the fast loading category.
In summary, the Google search engine nowadays wants professionally built, natively coded webpages to serve up solid content to its customers on mobile phones. To achieve success having a website organically down the road because of this, will require for most online entrepreneurs, a necessity to rebuild existing websites.